Jeremy Colombik, president of Management Services International, says that what makes risk management profitable comes down to understanding that whether a business purchases insurance or not, the risk is still there. This simply means that a business owner has a choice to purchase insurance coverages or not. Business owners have different types of commercial insurance policies that they can make more efficient and better with a high deductible insurance policy that moves this risk into a captive insurer. This can increase profitability, achieve better coverage, and increase risk awareness. This is very important because a small-to-medium-sized business owner that is unaware of a certain risk could potentially be put out of business in the event of a loss that is unaccounted for.