GuideFire Launches as Captive Insurance Advisory Firm

GuideFire, a new captive advisory firm, has been launched by industry veteran Jesse Olsen to address the strategic needs of captive owners.

"I started GuideFire to meet the need for a partner that can lead planning and execute strategies for captives," Mr. Olsen said.

The firm will offer a range of services, including captive advisory, management, development, formation, and feasibility assessments. GuideFire's approach connects captive owners with decades of expertise to provide best-in-class advice and assistance.

"Demand from captive owners is growing, and GuideFire intends to meet that need," Mr. Olsen said, adding that many captives have day-to-day service providers but often lack holistic strategies to maximize their value.

Based in the Kansas City metropolitan area, GuideFire will initially focus on supporting captives domiciled in the United States.

Mr. Olsen, who brings 20 years of industry experience, previously served as chief operating officer of Helio Risk and managing director of Strategic Risk Solutions' consulting team. His career began with Lockton Companies' risk finance practice group.

"The captive industry is as robust as ever, and the demand for trustworthy advisers has never been higher," Mr. Olsen said.

For inquiries, Mr. Olsen can be contacted via LinkedIn or at [email protected].